During the Programme, I became acquainted with fellow students from other industries and regions. The candid communication and mutual learning among the classmates are tremendously valuable to me. The programme is divided into 5 modules; each module lasts days to ensure that participants acquire basic knowledge of all the main areas in the field of management.
Module 1: Marketing Strategy and Planning May 23pm, , Shanghai As traditional marketing theories are becoming more and more vulnerable to the radical changes in the market environment, it is increasingly vital for enterprises to think outside the box and look for effective marketing strategies.
Businesses not only need to consider marketing issues in a systematic and dynamic way, but must also analyse and select marketing strategies based on customer needs and on environmental and resource dynamics.
About the Business School
This module will provide participants with an understanding of the latest concepts in marketing strategy and planning, and show how to use these powerful tools to create greater customer value and competitive advantage. The module includes:. Non-financial executives need to figure out how to make an optimal financial planning to ensure the rapid and sound growth of their company. How do they exercise their leadership to strengthen employee engagement so as to build a high-performing team?
Assessment and videos will provide participants with much food for thought about personnel management. Lectures, case analysis, team game, and role play will be combined to enhance their hands-on skills.